The consistent use of color is another component of a strong brand system. Two color palettes are included in SUNY Potsdam’s brand guidelines, providing a wide range of creative options. Utilizing the master color palette as often as possible will maximize reinforcement of the Potsdam brand.
When printing in two or more colors, Potsdam’s master color palette must always be used. Colors in the secondary color palette may only be used in addition to using the two master colors. Any justified exceptions (such as special event pieces or select merchandise) must be approved by College Communications and abide by the logo standards.
When printing in one color, only Potsdam Maroon or Black may be used. Should you find any justified necessity to deviate from
these color palettes, please address your concerns to the Office of College Communications.
Master Color Palette
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| Potsdam Maroon | Potsdam Gray |
Print and Web Specifications
Maroon
| Pantone * | Process | (%) | Web | (%) |
| 1955 C | C | 9 | Hexadecimal: 8A1538 | |
| M | 100 | R | 138 | |
| Y | 54 | G | 21 | |
| K | 43 | B | 56 |
Gray
| Pantone * | Process | (%) | Web | (%) |
| 429 C | C | 21 | Hexadecimal: A2AAAD | |
| M | 11 | R | 162 | |
| Y | 9 | G | 170 | |
| K | 23 | B | 173 |
The Secondary Color Palette includes additional hues which may be used to increase design flexibility for special events pieces, advertising and other special publications. They may appear in various tints and combinations.
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| Potsdam Orange | Potsdam Yellow | Potsdam Lime |
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| Potsdam Cyan | Potsdam Blue | Potsdam Purple |