SUNY Potsdam’s Office of College Communications is in the initial stages of embarking on the campus’s first full website redesign in six years. The College has chosen idfive, an integrated marketing communications firm based out of Baltimore, Md. as the vendor for this project. The redesign is funded through a grant award from the SUNY Performance Improvement Fund.
The focus of the website redesign will be twofold:
- to redevelop and improve the effectiveness of SUNY Potsdam’s public-facing recruitment website, designed to reach critical external audiences, including prospective students and their families, alumni, donors, community members and the press; and
- to develop an internal website (intranet) focused on providing important information and resources for on-campus audiences, such as faculty, staff and current students.
The tentative timeline for the launch of both the website and the intranet site is early January 2019.
Consultants from idfive will be on campus on Tuesday and Wednesday, March 27 and 28, to complete focus groups with key stakeholders, including current students, faculty and staff. The information gathered at that time will be used to cultivate insights to best guide development.
If you have questions about the website redesign process, please contact:
Mindy Thompson
Assistant Vice President for Communications
315-267-3486 (office)
thompsme@potsdam.edu
Campus Announcements